AMY SHACKELFORD, CMP, CTA, TWP | PRESIDENT
Amy is a proud graduate of the Neeley School of Business at Texas Christian University, holds a Certified Meeting Planner (CMP) designation through the Convention Industry Council, and a Certified Tourism Ambassador (CTA) designation through the Tourism Ambassador Institute and recently earned her Trained Wedding Planner (TWP) through the American Association of Certified Wedding Planners. She has received numerous awards for event production and presented at local and regional events.
Amy has been at the helm of Sedona Productions since its inception in 2011. She has more than 17 years of experience in event planning and management. She is the force behind the creation of the new Sedona brands: Spirits by Sedona, Sedona Events, Snaps, and Event Technology. Before being recruited to Sedona Productions as the exclusive event management company for Cendera Center, she honed her skills at The Fort Worth Club and The City Club. She combines her education and skill sets as well as her natural “servant’s heart” to assist clients in creating successful, relationship building experiences.
Amy’s volunteer service includes the Junior League of Fort Worth, Fort Worth Delta Gamma Alumnae, Todd Hall Memorial Scholarship, and Make A Wish. Currently, she is serving as a Board Member of the West Area Council of the Fort Worth Chamber of Commerce; Chair for the Ridglea Hills Elementary PTA; Vice President Professional Development for Association of Fundraising Professionals Fort Worth Chapter; Board Member of the Camp Bowie District; Board Member of the TCU Neeley Alumnae Executive Board. Amy and her husband, Ryan, love supporting their 2 boys by spending time involved in all of their activities, RV camping, cheering on the TCU Frogs and having spontaneous dance parties.
Random Fact: Amy’s dad was a private investigator during her childhood for many years.
AMBER HOLMES | VICE PRESIDENT OPERATIONS
Amber Holmes started her most recent career at Sedona in October of 2014 as the Operations Manager of Sedona Productions. Previously, from 2011 until 2013, Amber was an integral part of the team serving as Consultant and Bar Manager. During her year sabbatical from Sedona, she served as the Managing Director of the Down Syndrome Partnership of North Texas. Her extensive experience includes Assistant Club Manager at City Club and Fine Dining Manager for Michael Anthony’s in Southlake. Amber’s first experiences in the hospitality industry began at 18 when she was hired by Delta Air Lines to clean airplanes, moving into the Delta office and then finally as a Flight Attendant. Her 20 years at Delta shaped Amber’s hospitality mindset, customer service, compassion and empathy which are all at the forefront of her strategies and decisions.
Amber grew up in Independence, Missouri and moved to Texas in 1986. She met her husband, Craig, while working at Delta 11 years prior to dating. Their two sons love baseball, spending time playing on their land and enjoying golf. She and her family love spending time with family and friends. In their spare time they support anything for KinderFrogs at TCU and The Down Syndrome Partnership of North Texas. Amber is on the Board of the Freedom Elementary PTA.
Random Fact: Amber has a crazy good memory and can remember the drink of any guest she has served!
BRODRICK WALKER | OPERATIONS MANAGER
Brodrick began full time with Sedona Productions in 2012. Prior to his current position, he worked as a contract laborer since the renovation of Cendera Center.
He is the employee you will see working hard during an event set-up, execution and tear down. Brodrick’s determination and customer service skills make him a great asset for Sedona Productions.
Brodrick and his wife, Kenyia have two energetic boys. Brodrick spends his time volunteering for Como Elementary and the B Sharp Program. He also loves playing basketball and a friendly game of football with his family.
Random Fact: When not at work, Brodrick is always “dressed to the nines.”
GARY HULLET | PRODUCTIONS DIRECTOR
Gary Hullett was recruited to Sedona Productions as the Productions Director this Spring for his expertise and friendly demeanor. Gary’s talents are numerous – he has designed, built and installed numerous sound, lighting and video systems into large commercial venues, some being landmarks in North Texas. Gary was the Engineer at the Cotton Bowl for six years, Trinity Bible Church for seven years and has been in Poo Live Crew for the past four years. His agility and perseverance makes him a great addition to our team.
Gary learned to mix sound at the age of 6 and has been in this industry for 20 years, his experience and passion will elevate our service and Event Technology Division. He brings an expert eye and ear to our Audio Visual offerings.
Gary grew up in Mesquite, Texas and has one daughter who recently married her high school sweetheart. Gary loves mixing shows, hanging with his band and riding his Harley Davidson.
Random fact: Gary has shaved his head for eighteen years and believes hair is overrated.
PAMELA MONCRIEF | SPIRITS DIRECTOR
As the most recent addition to the team, Pam joins Sedona Productions to head up its newest division, Spirits by Sedona: a luxury cocktail experience. With over a decade in facilitating unforgettable moments in everything from craft cocktails to stunning set design, she fits right in with the incredible talent that has been thriving at Sedona for years now. Having had the amazing opportunity to train under such local and internationally known industry greats as Brad Hensarling, Chad Solomon and Christy Pope in the cocktail world, and Sara Donaldson in the photography arena, Pam has spent years developing her talent. Recently spreading her wings creatively has brought accolades for cocktail recipes and even a slot near the top of the list for DFW’s Best Cocktails of 2014. Creative design, a passion for excellence, and a heart for hospitality are her driving forces.
In Pam’s personal life, she is the proud mama of George, her first baby boy, and an equally proud partner to her loving husband, G.W. Childs IV. These two are her life-force and a constant source of inspiration.
Random fact: Pam was trained from childhood to adulthood in classical voice, and on rare occasions, she has been known to spontaneously burst into an aria.
RAMON WILKINS | BANQUET CAPTAIN
Ramon joined the team at Sedona Productions as Banquet Captain in September 2014. Ramon grew up in Wilson, North Carolina and moved to Texas in 2003. Before coming to Sedona Productions, he was Staff Lead for Sharpe Signature Services. He has executed hundreds of events from wedding receptions for 600 guests to intimate dinners for four. Ramon has been honored to serve for Presidents, political figures, military officials, celebrities, professional athletes, as well as prominent business owners and entrepreneurs.
Ramon has a passion and a flair for hospitality. Whether it is his knowledge of food services or mixing cocktails, he knows the ins and outs of how to make an event successful. In other words, he knows what works and what works well!
Ramon and his wife Juanita have two children and three grandchildren. When not working, he enjoys spending time with his family.
Random Fact: Ramon used to hip-hop dance for sport.
RHEA JACKSON | EVENT TECHNOLOGY COORDINATOR
Rhea Jackson began working with Sedona Productions as a Hospitality Intern in August of 2014. In December of 2014, she was promoted to Sedona’s full time Social Media and Event Coordinator position. Rhea graduated from Texas State University with a degree in Family Consumer Science and moved back to the Fort Worth area upon graduation in 2013.
Rhea’s current position entails marketing across all online platforms and taking sales calls. In addition to keeping Sedona Productions online presence fresh and relevant, she can also be seen coordinating events at Cendera Center and offsite locations.
When not working, Rhea enjoys redecorating her house, cooking and eating clean, and planning future out-of-country travel experiences. She enjoys working with people and is always ready to lend a hand!
Random Fact: Living in San Marcos and Fort Worth, Rhea has grown a fond liking to Texas Country Music.