President of Sedona Productions, Amy Shackelford has more than 15 years of experience in event planning, management and cultivation within the public and private sectors. She combines her expertise in event logistics and marketing with her her natural “servant’s heart” to assist clients in creating memorable and meaningful relationship building experiences.
Amy Shackelford began in August of 2011 as the Event Manager of Sedona Prodcutions. Amy’s extensive experience includes Director of Catering and Event Sales at City Club and Catering Sales Manager for The Fort Worth Club. She graduated from the Neeley School of Business at TCU with a Marketing degree while interning for the Fort Worth Club. She has also completed her CMP and CTA designations.
Growing up in Graham, Texas, she watched as her mother created beautiful wedding cakes and her passion for event planning was sparked. She has executed many events such as marriage proposals, lavish wedding receptions, and even a luncheon for Former President Bush and the First Lady, Barbara Bush. She has worked with dignitaries, celebrities, volunteers and with many nonprofit committees. Amy specializes in helping make events go smoothly, but takes pride in taking it a step further by ensuring her client’s experience a “day to remember,” whether it is a bride on her wedding day or an administrative assistant preparing for the company board meeting.
Amy is the wife of Ryan, they have 2 young sons and a wire-haired pointing griffon, Goose. She and her family love outings and going to their farm. Amy is involved in Make-A-Wish, Safe Haven, Junior League, West Area Council Board of Chamber of Commerce, Todd Hall Memorial Golf Tournament, Delta Gamma Alumnae, and Ridglea Hills PTA. Her family and volunteer duties keep her busy away from Sedona.
Random Fact: Amy’s dad was a private investigator during her childhood for many years.